Syngery with Social Media, Do You Possess It?
So, you've been on Facebook, Twitter and LinkedIn for a few years and you haven't generated new real estate business. You've even considered adding google+ and Pinterest to your social media marketing plan. Y Dios Mio, nothing is working. Now what?
Let's chat. What is your daily, weekly and monthly marketing plan for your social networks? Do you even have one? Most of us don't have a plan for our real estate business let alone social media. Please don't confess to anyone that your social media is only on autopilot. Autopilot could be the death of your social business. Social means an informal way to communicate. Therefore, you need to communicate to be social. Social media is not a one way source of communication. You must interact with your friends, family, associates and your fan base.
Social media synergy is how all of your social platforms work together to generate new business and increase your social presence. To make synergy work you don't need to share on every Social site every time you share, tweet, + or pin. However, if you are discussing market conditions consider staying consistent with the topic. Now with twitter you can bend the rules because most of your followers won't go to your page unless they are chatting live with you. With that, Have At It! Tweet and retweet. Be present!
Now if you've been social for a few years I'm assuming you have a decent fan base, followers or friends list. If not, I recommend a marketing campaign to build your social media presence. If you are an agent with www.mredllc.com request me for a lab day or as a guest speaker in your office and I'll show you how to share your social sites with the MRED products and use the prospecting manager on Connect MLS to obtain more LIKES. MRED also has at least 4 FREE lead generating tools that most agents don't know exists.
Back to synergy. Most buyers and sellers won't contact you until they've seen you in a few different places, i.e., direct mail, a website, maybe a blog and your social media sites. Once they've seen you in a few different places Synergy has now taken place. Expect to generate leads. Make sure you update your social sites frequently. Don't just share information. Engage your fan base. Get them to respond by providing a call to action. Leave them with a way to contact you now. Be prepared to chat.
5 tips for a social marketing plan:
1. Share monthly market conditions at least once a month. Twice to catch a different group. AM or PM socialites. This would be a great reason to be on autopilot. I'm an early bird so I'm not posting late at night. If I'm awake I'm learning something new. With a scheduled post you can repost the same information with the hope to reach a different or new audience. Remember most of us aren't on Facebook all day. If you are, my question would be, Are you selling real estate?
2. Pick twelve big topics for the year one for each month. Share information and discuss it. Be flexible. Your topic may change if the news is covering something BIG in real estate. For example, if you've been listening to the news and read print media or blogs the hot topic is low real estate inventory and prices being on an upward trend. Be prepared to change. Monthly topic suggestions; preparing your home for the Holidays, preparing your home for sale, home maintenance, short sale vs foreclosure or even how to organize your closet.
3. Make time to be social. Each week I am live on Facebook and twitter around 6:30 pm each Thursday. I give my followers the ability to discuss real estate live, they can call me, text or email. I may have to post a challenging question to get the conversation started. A good question might be, are you paying rent? If so, you are investing in your landlords dream. You can own, inbox me and I'll prove it!
4. Add apps that allow your clients to contact you with a click.
5. Add a social media IDX or a link to your website. A great tool is Www.shortstack.com. Don't lose a buyer to Redfin, Trulia or Zillow. Keep them on your page.
There is no need to be overwhelmed. If you're extremely tech savvy this will be a breeze. If not, pick 15 to 30 minutes a day to build your social media business. Once you've reached your time limit, STOP. Come back to it tomorrow. If it helps set a timer. I'll often use timers when I'm learning something new. Now let's get selling.
Schedule an MRED class today www mredllc.com. MRED training is FREE. What are you waiting for?
Let's chat. What is your daily, weekly and monthly marketing plan for your social networks? Do you even have one? Most of us don't have a plan for our real estate business let alone social media. Please don't confess to anyone that your social media is only on autopilot. Autopilot could be the death of your social business. Social means an informal way to communicate. Therefore, you need to communicate to be social. Social media is not a one way source of communication. You must interact with your friends, family, associates and your fan base.
Social media synergy is how all of your social platforms work together to generate new business and increase your social presence. To make synergy work you don't need to share on every Social site every time you share, tweet, + or pin. However, if you are discussing market conditions consider staying consistent with the topic. Now with twitter you can bend the rules because most of your followers won't go to your page unless they are chatting live with you. With that, Have At It! Tweet and retweet. Be present!
Now if you've been social for a few years I'm assuming you have a decent fan base, followers or friends list. If not, I recommend a marketing campaign to build your social media presence. If you are an agent with www.mredllc.com request me for a lab day or as a guest speaker in your office and I'll show you how to share your social sites with the MRED products and use the prospecting manager on Connect MLS to obtain more LIKES. MRED also has at least 4 FREE lead generating tools that most agents don't know exists.
Back to synergy. Most buyers and sellers won't contact you until they've seen you in a few different places, i.e., direct mail, a website, maybe a blog and your social media sites. Once they've seen you in a few different places Synergy has now taken place. Expect to generate leads. Make sure you update your social sites frequently. Don't just share information. Engage your fan base. Get them to respond by providing a call to action. Leave them with a way to contact you now. Be prepared to chat.
5 tips for a social marketing plan:
1. Share monthly market conditions at least once a month. Twice to catch a different group. AM or PM socialites. This would be a great reason to be on autopilot. I'm an early bird so I'm not posting late at night. If I'm awake I'm learning something new. With a scheduled post you can repost the same information with the hope to reach a different or new audience. Remember most of us aren't on Facebook all day. If you are, my question would be, Are you selling real estate?
2. Pick twelve big topics for the year one for each month. Share information and discuss it. Be flexible. Your topic may change if the news is covering something BIG in real estate. For example, if you've been listening to the news and read print media or blogs the hot topic is low real estate inventory and prices being on an upward trend. Be prepared to change. Monthly topic suggestions; preparing your home for the Holidays, preparing your home for sale, home maintenance, short sale vs foreclosure or even how to organize your closet.
3. Make time to be social. Each week I am live on Facebook and twitter around 6:30 pm each Thursday. I give my followers the ability to discuss real estate live, they can call me, text or email. I may have to post a challenging question to get the conversation started. A good question might be, are you paying rent? If so, you are investing in your landlords dream. You can own, inbox me and I'll prove it!
4. Add apps that allow your clients to contact you with a click.
5. Add a social media IDX or a link to your website. A great tool is Www.shortstack.com. Don't lose a buyer to Redfin, Trulia or Zillow. Keep them on your page.
There is no need to be overwhelmed. If you're extremely tech savvy this will be a breeze. If not, pick 15 to 30 minutes a day to build your social media business. Once you've reached your time limit, STOP. Come back to it tomorrow. If it helps set a timer. I'll often use timers when I'm learning something new. Now let's get selling.
Schedule an MRED class today www mredllc.com. MRED training is FREE. What are you waiting for?
Comments
Post a Comment